How to design SEO Friendly Website for better ranking

Creating a professional looking website design will not ensure that your site receives a high amount of traffic, or increase your viewers. If you want to increase the traffic on your website that, you will need to search engine optimization. With the help of SEO technique, you could increase website visibility and rank on search engines.

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SEO Company in Noida, Live Tech Services told about latest updated SEO friendly website technique, through which you can drive more traffic, clicks & sales to your business. If you want people to find your website in search engine, then you need to use SEO on your website.

In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We look at what you need to consider to have a site that is built for search marketing and lead generation. Website SEO is fundamental to succeeding online for the majority of businesses.

As a marketing tool, your website should be built upon a solid digital marketing strategy with a clear business model. If that’s unclear, then you need to revisit that first. There are a few core elements that set the stage for SEO friendly website design process.

  1. Keyword Research

When designing a search engine friendly site, keyword research is the most important factor of site optimization. If you are searching keywords, you should use keyword planner, word tracker tool etc. through which help you can research keywords. Generally, peoples search medium competition & high search volume but if you want to get fast keyword ranking so you need to prefer low competition & high search volume keywords. But carefully it can be harmful to your site to search more low competition keywords.

 2. Place keywords strategically

Researching for the keyword is a complex chore, but what holds more complexity is correct placement of researched keywords.

  • Place keywords in the URL.
  • Place keywords in the Meta Title, Description.
  • You need to care about keyword density & stuffing when you put keywords in content optimization.
  1. Include Meta and title tags

For making SEO friendly website design you need to write Meta title, description & keywords in particular page. But you should be careful about a limit of character, words & relevancy. Don’t neglect to include a Meta keyword tag to reveal the most important keywords for each page to search engine spiders.

  1. H1 Tag

H1 Tag plays the vital role in for making an SEO friendly website. Mostly you should write the important keyword in H1 who you want to focus relate to your business on the home page.

  1. Use images sparingly

Apart from the logo or any other specific symbol, the text of the website should be kept away from images. The size and the placement of the image also need to be watched.

  1. Check Your Domains

Your business may use xyz.com as the primary domain. But you may have others. Another URL is www.xyz.com. But for SEO friendly site all subdomains 301 redirect back to the main URL www.xyz.com.  We have few domain variations that 301 redirect back to the main URL.

  1. Hosting

Your hosting is also important. A slow site makes for unhappy users. Your hosting should follow common-sense rules. Be situated where your audience is situated. Be fast. Be platform-specific, if necessary. WP Engine is a great example, as it provides a platform tailored to WordPress websites.

 Conclusion

SEO Company in Delhi NCR, Live Tech Services discuss above strategies for making a SEO friendly website. Through which help you can get easily ranking in search engine. By SEO & paid search you can easily get traffic, clicks & lead generation.

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5 Ways to Increase Marketing ROI

Return on marketing investment is the contribution to profit attributable to marketing, divided by the marketing ‘invested’ or risked. To help improve ROI, businesses can outline, define, prioritize and monitor their campaigns to determine the direct effects of each tactic. The return on investment formula is:

ROI = (Net Profit / Cost of Investment) x 100.

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Digital Marketing Company in Noida, Live Tech Services told about improve ROI with Marketing Analytics. Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. There are following five factors that can help determine return on investment and how each aspect can help improve overall marketing ROI.

  1. Planning for ROI:

Value exists in quantifying the expected outcomes from marketing investments. Learn what to measure, when to measure and how to measure.

  • increases in overall brand awareness
  • increased customer satisfaction
  • reduced business costs and expenses
  • higher percentages of employee retention
  • increases in profits and sales
  • efficiencies in the way the business operates

Be an investigator! Plan and search for ways to measure effectiveness in your organization by:

  • Creating customized reports with the data your company needs.
  • Tracking your customers’ behavior consistently.
  • Analyzing the data before, during and after a marketing initiative.
  1. Retargeting:

Retargeting is a form of online advertising. That can help you keep your brand in front of bounced traffic after them. Leave your website. For most websites, only 2% of web traffic converts. On the first visit. Through retargeting, Digital Marketing Company Delhi, Live Tech Services explain all retargeting techniques such as Facebook, Google Adwords & website remarketing define all strategies for improving ROI. The consistency and reoccurrence of a company’s message may be more likely to engage and convert users into real customers.

It may also be beneficial to use cookies to track the interactions of users who have previously visited the website. Cookies help sites remember information, such as personal settings or preferred language, and can help make the customer’s next visit more user-friendly.

  1. Testing:

Testing help to improve their overall marketing ROI & increase the response rates of potential customers, business can test aspects of their marketing campaigns, one element at a time, to determine what’s successful and what needs improvement.

Some common testing elements can include a campaign opening statement or headline, pricing and offer. As elements are tested and proven successful or unsuccessful, businesses can improve the effectiveness of future marketing and campaigns and possibly generate a higher investment return.

  1. Continuous Improvement:

The process of measuring, testing and improving marketing efforts is often a driving force behind increasing marketing ROI. Here are five key aspects that can help ensure the improve ROI.

  • Planning for ROI outcomes – test different scenarios that can help quantify future ROI
  • Developing measurable marketing tactics – small modifications can lead to big benefits in ROI
  • Prioritizing ROI measurements – generate analytics that help provide insight into expected financial outcomes
  • Evaluating incremental value and conversions – sales conversions may help determine the value
  • Testing frequently – Experimenting with new tactics can help improve user-experience
  1. Data Analytics:

Digital Marketing Company in Delhi NCR, Live Tech Services uses one of the most powerful ways to improve marketing ROI is typically through the use of data analytics. For example, Google Analytics is one tool that allows businesses to gain access to information about their website visitors, including how long each visitor spends on the website and how they arrived there. It may also help improve more revenue with their marketing efforts.

Through the use of these five tactics, business can gain a better understanding of their customers and their business, and also learn how to improve their overall marketing efforts.

 

Earn from Home by Affiliate Marketing – Live Tech Services

LTS Noida told about affiliate marketing for beginners, including an introduction to this monetization technique, a review of the most popular implementations of affiliate marketing, and highlights of the top affiliate ad networks, all from the comforts of your home?  It looks shiny from the outside but trust me, it is as easy as slicing a cake neatly. Ever since the 4-Hour Workweek was released, everyone seems to have the same goal.

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Digital Marketing Company in Noida, Live Tech Services tell you what is Affiliate Marketing and how it works, what are the existing programs that you can benefit from and how to go about it like a pro.

What is Affiliate Marketing?

Affiliate marketing has become a massive online industry over the past several years, emerging as both an effective way for marketers to sell their products and services and for publishers to monetize their audiences. Affiliate marketing is a commission based revenue system where a third party (an affiliate) brings leads/sales to a product owner/company website.

In simpler terms –

  • You find a product you like,
  • You promote it to your audience and,
  • For every sale that is made because of you within your audience, you earn a profit commission from the product owner.

Digital Marketing Company in Noida, Live Tech Services explain these four core players better:

Merchant

The product can be range from SaaS applications to physical products (like shoes), it can also be a digital product (like ebooks). So basically, a merchant is someone who is selling a product online. In order to increase his sales online, a merchant is most likely open to get affiliates on his website.

Publisher/Affiliate

For more traffic to the merchant’s property (website) he uses different Digital Marketing campaigns and tactics to sell more of the merchant’s product and earns commission for doing the same.

Network

A platform or a place where both Merchants and Affiliates co-exist, Merchants sign up to list their products in the affiliate program, and Affiliates sign up to find the products they like and enroll in the affiliate program. This network (platform) also settles the payments between merchants and the affiliates in a structured manner.

Customer

The one who makes the purchase on the merchant’s property (website) and completes a sale. This is the end customer who doesn’t know the relationship between an affiliate and merchant in most of the cases.

How Does Affiliate Marketing Work?

Let’s say you have a website. You are driving traffic from various sources like Facebook Ads, Google Adwords, and Organic Traffic because of branding, and there could be many other sources like social media marketing, search engine optimization, community engagement, etc.

This could be due to:

  • Running out of marketing campaign ideas.
  • Exhausting different traffic sources to source from.

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Now that you know all about Affiliate Marketing, why wait? Go ahead and try it. Digital Marketing Company in Delhi, Live Tech Services telling you how it works out for you. In case you shall need any help, leave a comment below. And if you liked reading this article, do not forget to share it with those you think it will be helpful for. We can all use some passive income.

How to know when SEO Keywords Rankings Suddenly Drop

There are various factors which might have affected the website and for each factor, there is a specific way to tackle it. SEO Company in Noida, Live Tech Services telling about toughest ranking situation & learn how to diagnose and overcome the loss of SEO keyword ranking or organic traffic.

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  1. Never overlook the technical basics

LTS Noida recommended to focus on the basic technical fundamentals of the                        website like proper indexing and site crawling. Even a high-performing website can          face a sudden drop due to no index tags, inappropriate canonical tags or rendering            issues with the website content. Keep a list of on-page fundamentals and check each          element once a while to avoid any adverse impact.

  1. Verify new links

A sudden surge in new links pointing to a domain can, in some instances, trigger a             temporary decline in rankings. To check if a surge of new links is a likely                               contributing factor to a ranking drop, use a backlink tool such as Ahrefs or                           Majestic,  both of which have the ability to view new links discovered over a                       given period.

  1. Losing quality backlinks

         A website that possesses few backlinks has a significant dependence on quality                    backlinks. In case these backlinks are removed because it will not only trigger a                  ranking drop but impact the domain authority of the website. It is your                                  responsibility to include regular backlink analysis in your SEO strategy to sustain              long-term results.

  1. Check Redirections

Online visitors are precious to every business, and if your website attains significant          traffic, it means it has a good reputation. During rebranding, redirections are the                most crucial thing that one needs to pay attention to.

  1. Algorithmic OR Manual Penalties

Penalties can be manual or algorithmic, and both affect rankings. Therefore,                        whenever you find an unexpected drop in your rankings, you can go to Search                    Console to check new messages.

  1. Check On-Page Factors

A good professional is one who never disregards essential elements like crawl                      errors (can be found in Google webmaster tool), incorrect/inappropriate canonical            tags, robot files, and several others because these things can affect ranking                          performance.

  1. Conclusion

          SEO Company in Delhi, Live Tech Services explain many external factors play a                 part  in determining search rankings. The points explained above show how an SEO           professional could check the reasons for a sudden drop in rankings and work                     to relieve the issues.