What should I learn to become a best digital marketer & earn more?

If you want to learn digital marketing, you have to practice it. You cannot read a book about digital marketing and call yourself an expert. Certification is not necessarily a Practical Knowledge. Digital Marketing is a fast growing sector & the only successful way to stay ahead to learn and practice constantly. If you are working as a digital marketer in a company, staying updated with the latest changes day by day in digital marketing will happen naturally.

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According to Live Tech Services, Digital Marketing Company in Noida explain you need to first develop a solid understanding of the core concepts. I list a number of them below.

  • Analytics and Segmentation:

Analytics plays the important role in marketing. It tells me about marketing strategies and campaigns. Through which help you can set goal & marketing funnel of your campaign track views, visits and much more. These are the examples of Mobile Analytics, Google Analytics, Social Media & Website Analytics etc.

  •  Attribution:

Attribution is also an analytics methodology that seeks to show marketers how to allocate budgets across all of the potential marketing tactics. The goal of attribution is to understand which marketing activities contribute to business performance and in what proportion.

  •  Content Marketing:

Digital Marketing totally depends on quality content. Content should be unique & original. Really, if you want to get results so don’t copy write.

  •  Conversion Rate Optimization (CRO):

CRO Marketer plays a hacker role in the organization. They analyze pricing optimization, personalization, and targeting. This is related to “Growth Hacking”.

  •  Display Advertising :

This has traditionally meant purchasing banner ads on publisher’s sites. PPC company in Noida, live tech services provide advanced PPC training in which you can learn all type of campaign, bidding, conversion & ROI and also create reporting. Display Advertising is expensive so mostly big organization run this campaign. In this campaign include text ads, image, flash, audio & video ads.

  •  Email:

Emailing offers to customers and prospects.  This is still a hugely important tactic for marketers. There are a lot of platforms you could use & learn email marketing. Types of Email format Newsletter, Announced, Welcome & Thank You email. Including designing parts plain text email, HTML email.

  • Marketing Automation:

An umbrella term for technology that coordinates messages across time and channels.

  •  SMS Messaging:

Delivering relevant offers through in-app push notifications or SMS messages.

  •  Retargeting:

Suppose your targeted customer didn’t take interest in your campaign one time. So you can run Retargeting campaign again. I can say that subset of Display Advertising.

  •  SEM (Search Engine Marketing):

Purchasing search engine keywords (e.g. Google AdWords) to present an offer to searchers.

  •  SEO (Search Engine Optimization):

SEO is the visibility of the site. Where you can get the organic result on SERP Through which help generate traffic & lead also.

  •  Social Marketing:

Managing content on social networks to engage with existing and desired customers. Connect with social media networks like Facebook, Twitter, LinkedIn & Google plus.

 Conclusion:

According to Live Tech Services, Digital Marketing Company in Delhi NCR write above article & create a report how much a digital marketer will get paid approximately. If you become a Head of Marketer in the organization and have knowledge & experience of both marketing platform online & offline. So you can earn according to the survey of marketing 35, 00,000 – 40, 00,000 p.a. Average yearly pay. If you are capable of working in all marketing scenario so you can do the home job also.

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How to know when SEO Keywords Rankings Suddenly Drop

There are various factors which might have affected the website and for each factor, there is a specific way to tackle it. SEO Company in Noida, Live Tech Services telling about toughest ranking situation & learn how to diagnose and overcome the loss of SEO keyword ranking or organic traffic.

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  1. Never overlook the technical basics

LTS Noida recommended to focus on the basic technical fundamentals of the                        website like proper indexing and site crawling. Even a high-performing website can          face a sudden drop due to no index tags, inappropriate canonical tags or rendering            issues with the website content. Keep a list of on-page fundamentals and check each          element once a while to avoid any adverse impact.

  1. Verify new links

A sudden surge in new links pointing to a domain can, in some instances, trigger a             temporary decline in rankings. To check if a surge of new links is a likely                               contributing factor to a ranking drop, use a backlink tool such as Ahrefs or                           Majestic,  both of which have the ability to view new links discovered over a                       given period.

  1. Losing quality backlinks

         A website that possesses few backlinks has a significant dependence on quality                    backlinks. In case these backlinks are removed because it will not only trigger a                  ranking drop but impact the domain authority of the website. It is your                                  responsibility to include regular backlink analysis in your SEO strategy to sustain              long-term results.

  1. Check Redirections

Online visitors are precious to every business, and if your website attains significant          traffic, it means it has a good reputation. During rebranding, redirections are the                most crucial thing that one needs to pay attention to.

  1. Algorithmic OR Manual Penalties

Penalties can be manual or algorithmic, and both affect rankings. Therefore,                        whenever you find an unexpected drop in your rankings, you can go to Search                    Console to check new messages.

  1. Check On-Page Factors

A good professional is one who never disregards essential elements like crawl                      errors (can be found in Google webmaster tool), incorrect/inappropriate canonical            tags, robot files, and several others because these things can affect ranking                          performance.

  1. Conclusion

          SEO Company in Delhi, Live Tech Services explain many external factors play a                 part  in determining search rankings. The points explained above show how an SEO           professional could check the reasons for a sudden drop in rankings and work                     to relieve the issues.

Upcoming SEO Trends For SEO Experts in 2017

Digital Marketing:

SEO or Search Engine Optimization is the process of improving rankings of business websites on search engines. It provides so many reasons to accelerate a business. Web Development Company in Noida, Live Tech Services explain about Digital Marketing journey. How to grow brand or services by a digital marketing?

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Here, some of the most recommended SEO trends are described, web owners should be aware of:

Accelerated Mobile Pages (AMP):

AMP is a new standard for building better user interfaces for mobile devices. Due to its increasing usage of mobile devices, Google initiated accelerated mobile page standard which makes a page load faster than other regular pages.

Rich Snippets:

Rich snippets display on the top of the search engine result page. These can be in the form of a paragraph or a sequence of bullets and numbers. Implementation of rich snippets make user searches easy and lets them find their answers quickly.

Mobile Matters Now:

It will be going to increase in upcoming years. Previously, the ratio of mobile and desktop searches was equal, but now, it has changed a lot as the usage of mobile devices has been increasing at a fast speed.

Live Tech Services is a digital marketing company in noida, delhi ncr provides all IT services in across world at affordable price. It has experienced professionals team who build this area.