5 Ways to Increase Marketing ROI

Return on marketing investment is the contribution to profit attributable to marketing, divided by the marketing ‘invested’ or risked. To help improve ROI, businesses can outline, define, prioritize and monitor their campaigns to determine the direct effects of each tactic. The return on investment formula is:

ROI = (Net Profit / Cost of Investment) x 100.

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Digital Marketing Company in Noida, Live Tech Services told about improve ROI with Marketing Analytics. Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. There are following five factors that can help determine return on investment and how each aspect can help improve overall marketing ROI.

  1. Planning for ROI:

Value exists in quantifying the expected outcomes from marketing investments. Learn what to measure, when to measure and how to measure.

  • increases in overall brand awareness
  • increased customer satisfaction
  • reduced business costs and expenses
  • higher percentages of employee retention
  • increases in profits and sales
  • efficiencies in the way the business operates

Be an investigator! Plan and search for ways to measure effectiveness in your organization by:

  • Creating customized reports with the data your company needs.
  • Tracking your customers’ behavior consistently.
  • Analyzing the data before, during and after a marketing initiative.
  1. Retargeting:

Retargeting is a form of online advertising. That can help you keep your brand in front of bounced traffic after them. Leave your website. For most websites, only 2% of web traffic converts. On the first visit. Through retargeting, Digital Marketing Company Delhi, Live Tech Services explain all retargeting techniques such as Facebook, Google Adwords & website remarketing define all strategies for improving ROI. The consistency and reoccurrence of a company’s message may be more likely to engage and convert users into real customers.

It may also be beneficial to use cookies to track the interactions of users who have previously visited the website. Cookies help sites remember information, such as personal settings or preferred language, and can help make the customer’s next visit more user-friendly.

  1. Testing:

Testing help to improve their overall marketing ROI & increase the response rates of potential customers, business can test aspects of their marketing campaigns, one element at a time, to determine what’s successful and what needs improvement.

Some common testing elements can include a campaign opening statement or headline, pricing and offer. As elements are tested and proven successful or unsuccessful, businesses can improve the effectiveness of future marketing and campaigns and possibly generate a higher investment return.

  1. Continuous Improvement:

The process of measuring, testing and improving marketing efforts is often a driving force behind increasing marketing ROI. Here are five key aspects that can help ensure the improve ROI.

  • Planning for ROI outcomes – test different scenarios that can help quantify future ROI
  • Developing measurable marketing tactics – small modifications can lead to big benefits in ROI
  • Prioritizing ROI measurements – generate analytics that help provide insight into expected financial outcomes
  • Evaluating incremental value and conversions – sales conversions may help determine the value
  • Testing frequently – Experimenting with new tactics can help improve user-experience
  1. Data Analytics:

Digital Marketing Company in Delhi NCR, Live Tech Services uses one of the most powerful ways to improve marketing ROI is typically through the use of data analytics. For example, Google Analytics is one tool that allows businesses to gain access to information about their website visitors, including how long each visitor spends on the website and how they arrived there. It may also help improve more revenue with their marketing efforts.

Through the use of these five tactics, business can gain a better understanding of their customers and their business, and also learn how to improve their overall marketing efforts.

 

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How to know when SEO Keywords Rankings Suddenly Drop

There are various factors which might have affected the website and for each factor, there is a specific way to tackle it. SEO Company in Noida, Live Tech Services telling about toughest ranking situation & learn how to diagnose and overcome the loss of SEO keyword ranking or organic traffic.

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  1. Never overlook the technical basics

LTS Noida recommended to focus on the basic technical fundamentals of the                        website like proper indexing and site crawling. Even a high-performing website can          face a sudden drop due to no index tags, inappropriate canonical tags or rendering            issues with the website content. Keep a list of on-page fundamentals and check each          element once a while to avoid any adverse impact.

  1. Verify new links

A sudden surge in new links pointing to a domain can, in some instances, trigger a             temporary decline in rankings. To check if a surge of new links is a likely                               contributing factor to a ranking drop, use a backlink tool such as Ahrefs or                           Majestic,  both of which have the ability to view new links discovered over a                       given period.

  1. Losing quality backlinks

         A website that possesses few backlinks has a significant dependence on quality                    backlinks. In case these backlinks are removed because it will not only trigger a                  ranking drop but impact the domain authority of the website. It is your                                  responsibility to include regular backlink analysis in your SEO strategy to sustain              long-term results.

  1. Check Redirections

Online visitors are precious to every business, and if your website attains significant          traffic, it means it has a good reputation. During rebranding, redirections are the                most crucial thing that one needs to pay attention to.

  1. Algorithmic OR Manual Penalties

Penalties can be manual or algorithmic, and both affect rankings. Therefore,                        whenever you find an unexpected drop in your rankings, you can go to Search                    Console to check new messages.

  1. Check On-Page Factors

A good professional is one who never disregards essential elements like crawl                      errors (can be found in Google webmaster tool), incorrect/inappropriate canonical            tags, robot files, and several others because these things can affect ranking                          performance.

  1. Conclusion

          SEO Company in Delhi, Live Tech Services explain many external factors play a                 part  in determining search rankings. The points explained above show how an SEO           professional could check the reasons for a sudden drop in rankings and work                     to relieve the issues.

Upcoming SEO Trends For SEO Experts in 2017

Digital Marketing:

SEO or Search Engine Optimization is the process of improving rankings of business websites on search engines. It provides so many reasons to accelerate a business. Web Development Company in Noida, Live Tech Services explain about Digital Marketing journey. How to grow brand or services by a digital marketing?

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Here, some of the most recommended SEO trends are described, web owners should be aware of:

Accelerated Mobile Pages (AMP):

AMP is a new standard for building better user interfaces for mobile devices. Due to its increasing usage of mobile devices, Google initiated accelerated mobile page standard which makes a page load faster than other regular pages.

Rich Snippets:

Rich snippets display on the top of the search engine result page. These can be in the form of a paragraph or a sequence of bullets and numbers. Implementation of rich snippets make user searches easy and lets them find their answers quickly.

Mobile Matters Now:

It will be going to increase in upcoming years. Previously, the ratio of mobile and desktop searches was equal, but now, it has changed a lot as the usage of mobile devices has been increasing at a fast speed.

Live Tech Services is a digital marketing company in noida, delhi ncr provides all IT services in across world at affordable price. It has experienced professionals team who build this area.