5 Ways to Increase Marketing ROI

Return on marketing investment is the contribution to profit attributable to marketing, divided by the marketing ‘invested’ or risked. To help improve ROI, businesses can outline, define, prioritize and monitor their campaigns to determine the direct effects of each tactic. The return on investment formula is:

ROI = (Net Profit / Cost of Investment) x 100.

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Digital Marketing Company in Noida, Live Tech Services told about improve ROI with Marketing Analytics. Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. There are following five factors that can help determine return on investment and how each aspect can help improve overall marketing ROI.

  1. Planning for ROI:

Value exists in quantifying the expected outcomes from marketing investments. Learn what to measure, when to measure and how to measure.

  • increases in overall brand awareness
  • increased customer satisfaction
  • reduced business costs and expenses
  • higher percentages of employee retention
  • increases in profits and sales
  • efficiencies in the way the business operates

Be an investigator! Plan and search for ways to measure effectiveness in your organization by:

  • Creating customized reports with the data your company needs.
  • Tracking your customers’ behavior consistently.
  • Analyzing the data before, during and after a marketing initiative.
  1. Retargeting:

Retargeting is a form of online advertising. That can help you keep your brand in front of bounced traffic after them. Leave your website. For most websites, only 2% of web traffic converts. On the first visit. Through retargeting, Digital Marketing Company Delhi, Live Tech Services explain all retargeting techniques such as Facebook, Google Adwords & website remarketing define all strategies for improving ROI. The consistency and reoccurrence of a company’s message may be more likely to engage and convert users into real customers.

It may also be beneficial to use cookies to track the interactions of users who have previously visited the website. Cookies help sites remember information, such as personal settings or preferred language, and can help make the customer’s next visit more user-friendly.

  1. Testing:

Testing help to improve their overall marketing ROI & increase the response rates of potential customers, business can test aspects of their marketing campaigns, one element at a time, to determine what’s successful and what needs improvement.

Some common testing elements can include a campaign opening statement or headline, pricing and offer. As elements are tested and proven successful or unsuccessful, businesses can improve the effectiveness of future marketing and campaigns and possibly generate a higher investment return.

  1. Continuous Improvement:

The process of measuring, testing and improving marketing efforts is often a driving force behind increasing marketing ROI. Here are five key aspects that can help ensure the improve ROI.

  • Planning for ROI outcomes – test different scenarios that can help quantify future ROI
  • Developing measurable marketing tactics – small modifications can lead to big benefits in ROI
  • Prioritizing ROI measurements – generate analytics that help provide insight into expected financial outcomes
  • Evaluating incremental value and conversions – sales conversions may help determine the value
  • Testing frequently – Experimenting with new tactics can help improve user-experience
  1. Data Analytics:

Digital Marketing Company in Delhi NCR, Live Tech Services uses one of the most powerful ways to improve marketing ROI is typically through the use of data analytics. For example, Google Analytics is one tool that allows businesses to gain access to information about their website visitors, including how long each visitor spends on the website and how they arrived there. It may also help improve more revenue with their marketing efforts.

Through the use of these five tactics, business can gain a better understanding of their customers and their business, and also learn how to improve their overall marketing efforts.

 

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Earn from Home by Affiliate Marketing – Live Tech Services

LTS Noida told about affiliate marketing for beginners, including an introduction to this monetization technique, a review of the most popular implementations of affiliate marketing, and highlights of the top affiliate ad networks, all from the comforts of your home?  It looks shiny from the outside but trust me, it is as easy as slicing a cake neatly. Ever since the 4-Hour Workweek was released, everyone seems to have the same goal.

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Digital Marketing Company in Noida, Live Tech Services tell you what is Affiliate Marketing and how it works, what are the existing programs that you can benefit from and how to go about it like a pro.

What is Affiliate Marketing?

Affiliate marketing has become a massive online industry over the past several years, emerging as both an effective way for marketers to sell their products and services and for publishers to monetize their audiences. Affiliate marketing is a commission based revenue system where a third party (an affiliate) brings leads/sales to a product owner/company website.

In simpler terms –

  • You find a product you like,
  • You promote it to your audience and,
  • For every sale that is made because of you within your audience, you earn a profit commission from the product owner.

Digital Marketing Company in Noida, Live Tech Services explain these four core players better:

Merchant

The product can be range from SaaS applications to physical products (like shoes), it can also be a digital product (like ebooks). So basically, a merchant is someone who is selling a product online. In order to increase his sales online, a merchant is most likely open to get affiliates on his website.

Publisher/Affiliate

For more traffic to the merchant’s property (website) he uses different Digital Marketing campaigns and tactics to sell more of the merchant’s product and earns commission for doing the same.

Network

A platform or a place where both Merchants and Affiliates co-exist, Merchants sign up to list their products in the affiliate program, and Affiliates sign up to find the products they like and enroll in the affiliate program. This network (platform) also settles the payments between merchants and the affiliates in a structured manner.

Customer

The one who makes the purchase on the merchant’s property (website) and completes a sale. This is the end customer who doesn’t know the relationship between an affiliate and merchant in most of the cases.

How Does Affiliate Marketing Work?

Let’s say you have a website. You are driving traffic from various sources like Facebook Ads, Google Adwords, and Organic Traffic because of branding, and there could be many other sources like social media marketing, search engine optimization, community engagement, etc.

This could be due to:

  • Running out of marketing campaign ideas.
  • Exhausting different traffic sources to source from.

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Now that you know all about Affiliate Marketing, why wait? Go ahead and try it. Digital Marketing Company in Delhi, Live Tech Services telling you how it works out for you. In case you shall need any help, leave a comment below. And if you liked reading this article, do not forget to share it with those you think it will be helpful for. We can all use some passive income.

Upcoming SEO Trends For SEO Experts in 2017

Digital Marketing:

SEO or Search Engine Optimization is the process of improving rankings of business websites on search engines. It provides so many reasons to accelerate a business. Web Development Company in Noida, Live Tech Services explain about Digital Marketing journey. How to grow brand or services by a digital marketing?

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Here, some of the most recommended SEO trends are described, web owners should be aware of:

Accelerated Mobile Pages (AMP):

AMP is a new standard for building better user interfaces for mobile devices. Due to its increasing usage of mobile devices, Google initiated accelerated mobile page standard which makes a page load faster than other regular pages.

Rich Snippets:

Rich snippets display on the top of the search engine result page. These can be in the form of a paragraph or a sequence of bullets and numbers. Implementation of rich snippets make user searches easy and lets them find their answers quickly.

Mobile Matters Now:

It will be going to increase in upcoming years. Previously, the ratio of mobile and desktop searches was equal, but now, it has changed a lot as the usage of mobile devices has been increasing at a fast speed.

Live Tech Services is a digital marketing company in noida, delhi ncr provides all IT services in across world at affordable price. It has experienced professionals team who build this area.