If you want to learn digital marketing, you have to practice it. You cannot read a book about digital marketing and call yourself an expert. Certification is not necessarily a Practical Knowledge. Digital Marketing is a fast growing sector & the only successful way to stay ahead to learn and practice constantly. If you are working as a digital marketer in a company, staying updated with the latest changes day by day in digital marketing will happen naturally.
According to Live Tech Services, Digital Marketing Company in Noida explain you need to first develop a solid understanding of the core concepts. I list a number of them below.
- Analytics and Segmentation:
Analytics plays the important role in marketing. It tells me about marketing strategies and campaigns. Through which help you can set goal & marketing funnel of your campaign track views, visits and much more. These are the examples of Mobile Analytics, Google Analytics, Social Media & Website Analytics etc.
Attribution is also an analytics methodology that seeks to show marketers how to allocate budgets across all of the potential marketing tactics. The goal of attribution is to understand which marketing activities contribute to business performance and in what proportion.
- Content Marketing:
Digital Marketing totally depends on quality content. Content should be unique & original. Really, if you want to get results so don’t copy write.
- Conversion Rate Optimization (CRO):
CRO Marketer plays a hacker role in the organization. They analyze pricing optimization, personalization, and targeting. This is related to “Growth Hacking”.
- Display Advertising :
This has traditionally meant purchasing banner ads on publisher’s sites. PPC company in Noida, live tech services provide advanced PPC training in which you can learn all type of campaign, bidding, conversion & ROI and also create reporting. Display Advertising is expensive so mostly big organization run this campaign. In this campaign include text ads, image, flash, audio & video ads.
Emailing offers to customers and prospects. This is still a hugely important tactic for marketers. There are a lot of platforms you could use & learn email marketing. Types of Email format Newsletter, Announced, Welcome & Thank You email. Including designing parts plain text email, HTML email.
- Marketing Automation:
An umbrella term for technology that coordinates messages across time and channels.
- SMS Messaging:
Delivering relevant offers through in-app push notifications or SMS messages.
Suppose your targeted customer didn’t take interest in your campaign one time. So you can run Retargeting campaign again. I can say that subset of Display Advertising.
- SEM (Search Engine Marketing):
Purchasing search engine keywords (e.g. Google AdWords) to present an offer to searchers.
- SEO (Search Engine Optimization):
SEO is the visibility of the site. Where you can get the organic result on SERP Through which help generate traffic & lead also.
- Social Marketing:
Managing content on social networks to engage with existing and desired customers. Connect with social media networks like Facebook, Twitter, LinkedIn & Google plus.
According to Live Tech Services, Digital Marketing Company in Delhi NCR write above article & create a report how much a digital marketer will get paid approximately. If you become a Head of Marketer in the organization and have knowledge & experience of both marketing platform online & offline. So you can earn according to the survey of marketing 35, 00,000 – 40, 00,000 p.a. Average yearly pay. If you are capable of working in all marketing scenario so you can do the home job also.